In this episode of the IoT For All Podcast, Navigine CEO Alexey Panyov and CMO Elvina Sharafutdinova join us to talk all-things indoor positioning with IoT. Alexey and Elvina share their experience building an indoor positioning solution, some of the use cases they’ve tackled, and where the technology is going in the near future, and what use cases we can expect that will unlock.
Alexey Panyov has a PhD in Physics and Math at Moscow State University and has over 15 scientific articles and more than 10 years of experience in software development. In Lomonosov Moscow State University, Alexey was engaged in various navigation projects in the defense area including the development of navigation systems for aircraft, underwater, underground moving objects, and vehicles.
Elvina Sharafutdinova serves as CMO of Navigine and possesses a master’s degree in economics. She’s the former chairwoman of Unilever millennials board and is highly experienced in sales and project management, as well as the building and managing of sales departments.
About Navigine: Navigine is a global provider of integrated positioning technologies that enable advanced wayfinding and tracking solutions, with over 500 implementations worldwide.
Key Questions and Topics from this Episode:
(01:28) Introduction to Alexey Panyov and Elvina Sharafutdinova
(02:29) Introduction to Navigine
(03:12) Navigine Use Cases
(05:08) How do the different kinds of indoor location applications differ?
(06:57) What sets Navigine apart from other indoor tracking solutions?
(10:56) In terms of marketing and go-to-market strategy, what did Navigine do to set itself apart in the market?
(12:23) What’s the current state of the indoor tracking/navigation market?
(14:55) What technologies are playing the largest role in the indoor positioning space?
(20:07) How do you see indoor navigation and positioning playing a role in the healthcare and logistics spaces?
(23:53) What advice do you have for companies in the space and companies looking to implement indoor positioning?
– [Presenter] You are listening to the IoT for All media network.
– [Ryan] Hello everyone and welcome to another episode of the IOT For All podcast on the IoT for All Media Network. I’m your host, Ryan Chacon, one of the co-creators of IoT For All. Now, before we jump into this episode, please, don’t forget to subscribe on your favorite podcast platform or join our newsletter at iotforall.com/newsletter to catch all the newest episodes as soon as they come out. Before we get started, does your business waste hours searching for assets like equipment or vehicles and pay full-time employees just to manually enter location and status data? You can get real-time location and status updates for assets indoors and outdoors at the lowest cost possible with leverages end to end IOT solutions. To learn more, go to iotchangeseverything.com. That’s iotchangeseverything.com. So without further ado, please enjoy this episode of the IoT for All podcast. Welcome Alexey and Elvina to the IoT for All show. Thanks for being here this week. It’s great to have you both. One way I wanna start this off was have you both jump in and give a quick introduction about yourself. So Alexey, let’s start with you, and then Elvina you can follow.
– [Alexey] Yeah, great, I will start. My name is Alexey, I’m CEO at Navigine, and I’m responsible last eight years for international business development. We are doing software, software for precise, indoor and outdoor positioning, and asset tracking. And my previous background was like related to R&D, R&D stuff and positioning also. I have done a lot of work in inertial and satellite navigation and also published some scientific papers.
– [Ryan] Fantastic. Elvina?
– [Elvina] Hello everyone. My name is Elvina and I’m CMO at Navigine. And I have over five-year experience in marketing and joined the Navigine team as marketing manager. And now I’m Chief Marketing Officer. This is all about me.
– [Ryan] Fantastic, thank you both for the introduction. Alexey, I’d love if you could kind of jump in and talk a little bit more about Navigine, just kind of introduce our audience to the company, you know, high level, what you do, the focus and anything around around that area you think is important.
– [Alexey] Yeah, of course. At Navigine, we are doing software. We are software company. We are not doing any kind of hardware like beacons, WiFi routers or things like that, no. We are doing software platform. And our platform could work with almost any hardware available on the market, starting from Bluetooth beacons, WiFi routers, gateways, and even the ultra wide band solutions. It could work with all this hardware and provide our clients with best-in-class solutions in terms of total cost of ownership–
– [Ryan] Fantastic. And if you could expand a little bit more on kind of the focus areas or industries that you may all focus on and kind of, if there are any individual use cases you’re comfortable sharing just to kind of bring it full circle so our audience can kind of see real life examples of things that you all have done.
– [Alexey] Yeah, we are focusing on three main verticals, the retail, transportation, and production. And last year we also add here healthcare due to all this COVID stuff. And one of the cases, for example, which is very simple, imagine you have, you’re entering the museum and you wanna know where everything is located. And so we have a partner who develop mobile application for a couple of museums. And inside this museum, you have a feature which shows you the map of the museum where everything is located, and you see yourself on the map actually. It works like Google maps, but when you enter this building and when you are inside, you could build a route, you could find interesting stuff, additional contact, content and stuff.
– [Ryan] Fantastic. So I imagine that could be applied to a whole variety of different areas, not just obviously museums, which make a lot of sense. But there’s outdoors kind of things that people could, like amusement parks and different kinds of experiences that this wayfinding technology could be very beneficial in.
– [Alexey] Yeah, you’re right. For example, a wayfinding use case is important when you wanna go from your home to a plane, for example, as this technology could show you the exact route from parking lot to your gate, through the airport environment, or when you go to your appointment in a healthcare facility, again from the parking lots where like the whole hospital result and interacting with stuff.
– [Ryan] Absolutely So let me ask you a question then. So the terms indoor navigation, indoor positioning, indoor tracking, wayfinding, all get thrown around. Can you talk a little bit more about kind of what each of those terms kind of mean, from like how they differ from each other? Or are they just used interchangeably and how do you all think about it from a focus standpoint?
– [Alexey] That’s a very interesting question. So let’s start from simple one, like positioning. So when we mention positioning, it’s kind of, so we determine the position, it means that we determine the coordinates where you are located in terms of, you know, for example, if you’re inside of the building, we knows the rooms where you are, for example, and the floor, it gives us three coordinates. When we say navigation it usually means, technically it means that we also know your angles. So we know their hidden angle, where you’re going, and yeah, it’s navigation. And what is tracking? Tracking is another thing. So tracking means you know where the object is located. For example, you could track in a warehouse a number of assets. The assets itself could not know each position, but the owner or a warehouse owner knows the position. So usually, when we say navigation and positioning, you have a mobile app inside your smartphone and it shows you where you stay. And the tracking, it usually means it’s a small, a small tech is attached to a box, for example, or to a palette and the system, which is located on a server, calculate position of this asset and show it to the manager.
– [Ryan] When I think about navigation and positioning, obviously the first thing that comes to mind is…