In a statement, Biederman noted that Greenberg Traurig’s overseas footprint was a key factor in his return to the firm, where he worked as an associate for a brief period earlier in his career.
“The entertainment marketplace is a global marketplace,’’ said Biederman. “We all work in a global media space. When I’m doing licensing deals in Europe or Asia, having experienced colleagues in markets like London and Milan, is incredibly helpful. I know that for any question that comes up, there’s a Greenberg Traurig lawyer somewhere in the world who can answer it.’’
Bobby Rosenbloum, chairman of Greenberg Traurig’s global practice group, added that the firm plans on “more expansion to come in Los Angeles and beyond,” noting the recent addition of Neil Miller as shareholder in its London office.
In his own statement, Daniel H. Black, Greenberg Traurig’s vice chairman of global practice and chairman of its West Coast entertainment and media practice, lauded Biederman for his “extensive experience and connections” that “will help us continue to strengthen and expand the capabilities of our Los Angeles office and our global entertainment team.’’
“His work on behalf of both creative artists and companies allows him to serve as a strategic advisor to entertainment clients of all sizes,” added Gregory A. Fishman and Barbara A. Jones, co-managing shareholders of Greenberg Traurig’s L.A. office.
Biederman earned his B.A. from Cornell and his J.D. from the Vanderbilt University School of Law.
Former Simplecast founder and CEO Brad Smith has been named head of podcast products at SiriusXM.
In the newly-created role, Smith will lead a team responsible for implementing SiriusXM’s podcast product strategy across all of its owned platforms — including SiriusXM, Pandora, and Stitcher — for creators and listeners.
Simplecast, a podcast management and analytics platform, was acquired by SiriusXM in 2020.
Earlier this week, SiriusXM CEO Jennifer Witz detailed SiriusXM’s plans in the podcasting space, including growing its portfolio of both owned-and-operated and third-party podcasts while continuing to offer “a full set of hosting ad tech and ad sales solutions” to both podcast publishers and advertisers.
Wasserman Music has promoted five to agent: Amanda Ilgunas, Paige Maloney, Lauren Marker, Edenized Perez and Mallory Smith, the latter two in the brand partnership department. The company has also brought on two new tour marketing directors, Stephanie Gherini and Mika Posecion.
Based in San Francisco, Ilgunas began her career as a receptionist at Paradigm before moving on to talent, corporate communications and human resources roles at the agency, whose music division was acquired by Wasserman earlier this year. She later joined Paradigm’s partner agency AM Only, where she worked as an assistant, and later coordinator, for agent Ben Shprits. In her time with Shprits, she helped book several fast-growing acts in house, underground, and indie electronic music. Her clients now include Dom Dolla, Charlotte de Witte, DJ Seinfeld and NALA.
Maloney joined Paradigm in 2015 as an assistant to agent Joe Atamian following an earlier stint as an administrator at Live Nation in Philadelphia. Her current roster includes Bob Weir, Phil Lesh and Black Pumas. She is based in Nashville.
Marker was previously with WME, where she started in 2018 as agent Brent Smith’s booking assistant. She was later promoted to agent trainee at the agency before moving to Wasserman Music with Smith this past summer. She continues working with Smith and is based in Los Angeles.
Perez previously worked as an assistant, and later coordinator, for agent Anthony DiStasio in Paradigm’s brand partnerships department. She has worked on partnering Kaytranada with Stella Artois for a virtual DJ set at the Sessions at Solstice virtual concert, partnered Toro Y Moi with Cartier for a New York Times content piece and booked Killer Mike’s participation at the ComplexLand virtual pop culture festival. She is based in New York.
Also based in New York is Smith, who joined Paradigm alongside chief marketing officer Lori Feldman in 2019. At the agency, she worked on “facilitating holistic initiatives” throughout the internal marketing and services teams across departments. She previously worked as an assistant for strategic marketing & brand partnerships at Warner Records.
Gherini, who is now based in Nashville, joins Wasserman after a five-year run at Live Nation’s Los Angeles headquarters, where she oversaw marketing on national tours for artists including Halsey, 21 Savage and Anderson .Paak. She has also worked in management, publishing and at record labels during her 11 years in the music industry.
Finally, the Los Angeles-based Posecion comes to Wasserman from WME, where she worked for five-and-a-half years, most recently as a global tour marketing agent. While there, she executed marketing campaigns for artists including AJR, Duran Duran and Steve Aoki. Before that, she founded the artist development and management company 91 Projects and managed DJ and producer Mikael Wills. She started her career at Spin Artist Agency.
Warner Chappell Music (WCM) has promoted Santiago Menéndez-Pidal to president, Southern Europe, effective Oct. 1. Menéndez-Pidal will continue to be based in Madrid and report to Warner Chappell co-chair and CEO Guy Moot.
In his new position, Menéndez-Pidal will continue running WCM Spain but will also oversee the company’s operations in Italy. In the latter country, he’ll be taking over for Roberto Razzini, who stepped down from his role as managing director of WCM Italy at the end of August. Menéndez-Pidal will also work with WMC’s local consultants in Greece to expand the company’s presence there, while also collaborating with WCM’s Paris-based team.
Menéndez-Pidal has been with Warner Chappell since 2017, when he was hired as managing director of WCM Spain. The hire marked a return for the executive to the company, where he worked earlier in his career. Menéndez-Pidal works with several of Spain’s leading songwriters, including Pablo Alboran, Alizzz, Jorge Drexler, El Guincho, Dani Martin, Vanesa Martin, Melendi and Joaquin Sabina. He launched his career at BMG Music in 1992 before moving to WCM Spain and, later, EMI Music Publishing in Spain and Australia. He later served as A&R director of Sony Music Spain, where he signed artists including Dvicio, Ana Mena, Melendi, C Tangana, Rozalén and Andrés Suarez.
“We think that connecting our businesses across Southern Europe even more will lead to synergies that’ll benefit our writers throughout the region,” said Moot and his Warner Chappell co-chair Carianne Marshall in a statement announcing Menéndez-Pidal’s promotion. They also paid tribute to Razzini, calling him “a stalwart leader for Warner Chappell Music Italy over many years, building and maintaining an amazing business and supporting writers from all different genres and backgrounds.”
Ciara Shortridge has been elevated to vp, country publishing/A&R at Curb | Word Entertainment. She was previously senior creative director.
Shortridge has been with the company since the beginning of 2020, following 10 years at Disney Music Publishing Nashville. In the new role, she will be responsible for overseeing the creative operations of the country roster alongside vp, country publishing & creative Colt Murski.
TuneCore CEO Andreea Gleeson has been named U.S. ambassador for Keychange, the international initiative designed to transform the music industry by reaching 50% women and gender minority representation across festivals and organizations. TuneCore and its parent company, Believe, have committed to the Keychange global gender pledge for parity.
“While the discrepancy that exists currently in the music industry has become more…