Executive Turntable: Greenberg Traurig Adds Legal Heavyweight; SiriusXM Names


In a statement, Biederman noted that Greenberg Traurig’s overseas footprint was a key factor in his return to the firm, where he worked as an associate for a brief period earlier in his career.

“The entertainment marketplace is a global marketplace,’’ said Biederman. “We all work in a global media space. When I’m doing licensing deals in Europe or Asia, having experienced colleagues in markets like London and Milan, is incredibly helpful. I know that for any question that comes up, there’s a Greenberg Traurig lawyer somewhere in the world who can answer it.’’

Bobby Rosenbloum, chairman of Greenberg Traurig’s global practice group, added that the firm plans on “more expansion to come in Los Angeles and beyond,” noting the recent addition of Neil Miller as shareholder in its London office.

In his own statement, Daniel H. Black, Greenberg Traurig’s vice chairman of global practice and chairman of its West Coast entertainment and media practice, lauded Biederman for his “extensive experience and connections” that “will help us continue to strengthen and expand the capabilities of our Los Angeles office and our global entertainment team.’’

“His work on behalf of both creative artists and companies allows him to serve as a strategic advisor to entertainment clients of all sizes,” added Gregory A. Fishman and Barbara A. Jones, co-managing shareholders of Greenberg Traurig’s L.A. office.

Biederman earned his B.A. from Cornell and his J.D. from the Vanderbilt University School of Law.

Former Simplecast founder and CEO Brad Smith has been named head of podcast products at SiriusXM.

In the newly-created role, Smith will lead a team responsible for implementing SiriusXM’s podcast product strategy across all of its owned platforms — including SiriusXM, Pandora, and Stitcher — for creators and listeners.

Simplecast, a podcast management and analytics platform, was acquired by SiriusXM in 2020.

Earlier this week, SiriusXM CEO Jennifer Witz detailed SiriusXM’s plans in the podcasting space, including growing its portfolio of both owned-and-operated and third-party podcasts while continuing to offer “a full set of hosting ad tech and ad sales solutions” to both podcast publishers and advertisers.


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