Cann with Co-Founder Luke Anderson
Cann with Co-Founder Luke Anderson today on Blunt Business with Jorge Hermida only on The Cannabis Radio. Our next guest was once a math teacher at a public high school and he never imagined a future where he would be the Co-Founder of a queer-founded, leading cannabis-infused beverage company, disrupting the industry with the first sessionable THC drink.
Weedmaps has collaborated with Cann on a star-studded Pride campaign featuring Patricia Arquette, Gus Kenworthy, Hayley Kiyoko, Sarah Michelle Gellar, and several stars from RuPaul’s Drag Race, and more. This campaign celebrates the LGBTQ+ community with the release of an original song and music video, “Taste So Good” – a rallying cry and new anthem for a movement focused on radical inclusivity – to debut Cann’s new Lite flavors.
According to an AdWeek article, How Cannabis Brands Can Mindfully Cater to the LGBTQ Community During Pride and Beyond, They wrote about how Pride Month, comes with a surge of corporate event sponsors and products vying for the attention of the LGBTQ community.
But when it comes to corporations harnessing the purchasing power of identity politics, it’s hard to know whether it’s about the higher good or the bottom line. We ask Luke if he feels like the cannabis industry has done a better job than our mainstream counterparts at playing performative allies.
They go on to write: that while the cannabis industry itself is thriving—to the tune of a projected $30 billion this year—it hasn’t been the most inviting or diverse place. Kim Anderson, the Cann newly named senior vice president of brand and content, told Adweek. “We’re pointing out that cannabis is a white industry, and we’re using our platform to call attention to the challenges that women and people of color face in representation. We dive into Luke’s thoughts on the way to make progress is to have more owned and operated companies exist.