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Toucher & Rich on The Sports Hub 98.5 WBZ-FM in Boston spoke about a recent article published by Deadspin headlined “So here’s one of the worst tweets of all time.” The article, written by former Chicago sports writer Sam Fels, centers around a tweet written by co-host of NBC’s Men In Blazers Roger Bennett.

Fels opines within the article about how he does not “subscribe to the well-held belief that Twitter is the ultimate cesspool of our society,” defining the user experience as something that is unique to each person every time they log on.

“…Every so often,” says Fels in the article, “it provides something so wholly bewildering that you really do have to question if it’s art or a vision into a plane/dimension where the rules are completely different.”

Additionally, Fels calls Men In Blazers solely a celebration of hosts Michael Davies and Roger Bennett, the latter of who authored the referenced tweet, and how they are unique for being fervent soccer aficionados in the United States.

“It’s just a half-hour of two guys saying, ‘We’re awesome because we’re soccer fans and we live in the States and you have to think we’re awesome, too!’ It’s two Brits patting all us ignorant Yanks on the head for being fans and sticking a gold star on our nose.”

Fred Toucher, co-host of Toucher & Rich, shared his thoughts on the direction Deadspin has gone in ever since former professional wrestler Hulk Hogan won $115 million in an invasion of privacy lawsuit against Gawker Media Group, the owner of the popular sports blog.

“The site was a thousand times better when [A.J. Daulerio] was the editor of it,” said Toucher. “What Deadspin is now, which I have not looked at in years… [has] the general vibe [of] ‘You’re all evil, and you should be fired, and let someone who is poor have your job.’”

As the article continues, Fels divulges why he considers the tweet sent out by Bennett to be foolish, especially with the advancements the sports media world have made in giving leagues the opportunity to disseminate their events and related pieces of content.

“Just to review, Roger Bennett — who apparently loves to read his own written words as much as he loves to hear his spoken ones — is claiming a show that has been on less than a year-and-a-half has done more for the popularity of an entire sport than… anything that has happened in the entire sport,” writes Fels. “Not various World Cup runs from either the USWNT or the USMNT, not a generation or two or three of people who grew up playing it becoming adults and watching it, not NBC making every game viewable for the first time, not the FIFA video game, none of it. A fictional show that’s been on 17 months…”

Sports media has certainly expanded its reach over the last decade, giving fans from all around the world opportunities to consume live sporting events. Toucher, in an apparent critique of Fels’ style of journalism, expressed that he was just seemingly stating the obvious.

“There’s a thousand more outlets now,” emphasized Toucher. “We have to look at it from a macro point of view. Good media journalism there. It’s a little bit easier to have soccer games on TV now given that there’s a trillion more platforms.”

Toucher continued by mentioning how soccer, while it attracts many kids who are looking to try sports, is ultimately boring and retains very few people over a long period of time. Among impassioned, zealous soccer fans though, the game engenders a tribalism communicated en masse, similar to how a television show attracts a subset of the population that becomes a fanbase who constantly talk about the show. Sure, it’s great for social media engagement and the spread of information, but it ultimately limits the audience to which the topic can be effectively marketed.

“These people — the Deadspin people — not only do they want you fired because of things that you’ve said,” expressed Toucher. “They rally around soccer, which makes me hate soccer even more. You’re watching television. You are not part of a scene. You are wearing a scarf that is sold by a manufacturer that manufactures these things… and sells them by the billions for… a markup. Let’s get over the fact that we’re so precious for liking soccer.”

Moreover, the sport, according to co-host Rich Shertenlieb, does not seem to have many marketable, recognizable American stars that someone could name if they were suddenly asked to do so on the street.

“I could ask ten people on the street [to] name one character from Ted Lasso,” said Shertenlieb. “I guarantee I get more people who know that than know one player on the U.S. Men’s National Team.”

The morning drive radio show concluded the discussion by hearing the perspective of a caller. He compared the tribalism associated with soccer to an underground rock band suddenly going national on a major platform such as MTV, helping it quickly garner worldwide acclaim.

“It’s so punk rock to like soccer,” said Toucher. “My daughter still plays soccer, and there’s nothing that is harder to sit through than one of the games.”



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