Everything Is Marketing | Benji Hyam — Customer Research, Content Marketing, and Buyer Psychology

On the show today is Benji Hyam. Benji is the co-founder of the content marketing agency Grow & Convert which works with B2B SaaS companies.

I wanted to bring him on because I took Benji’s course Customers From Content (now called Become a Top Content Marketer) when I was first starting out in marketing and it was a paradigm shift for me. Benji is one of the first people to really instill the practice of customer research into me and show how it applies very practically.

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