On the show today is Sara, also known as SaraNoSocks. Sara is a creator, designer, and community-builder.
I wanted to bring her on because she’s actually a very reluctant marketer and I wanted to get the perspective of someone who doesn’t really like traditional marketing. Despite that, she’s the host of two podcasts, she’s created two great no-code products, and is one of Makerpad’s Creators in Residence.
You’ll hear about Sara’s own struggles and failures with marketing, how she uses Twitter for social listening and customer development, and why she chooses to be so transparent sharing her financials and updates on everything she works on.
More on Sara:
Sponsored by Ahrefs — with their new free tool, Ahrefs Webmaster Tools, you can make tangible improvements to your SEO completely for free for any sites that you own. You can monitor your SEO health, keep track of backlinks, do basic keyword research, and get automated email alerts straight to your inbox. Sign up for a free account at ahrefs.com/awt
If you’ve got a question or takeaway you want to share from this episode, you can do so in the Swipe Files community. You can chat with guests of the podcast as well as a bunch of other top-notch marketers. Join a community that will help you do your best work and be prolific. Check it out at swipefiles.com/membership
I write an occasional newsletter about cutting-edge, comprehensive, and sometimes even crazy marketing ideas. Subscribe to become a better marketer, one idea at a time at swipefiles.com You can also get my free newsletter Marketing Weekly. It’s a curated digest of the best marketing content in your inbox every Sunday morning.
If you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts or your podcast player of choice? It takes less than a minute and it really makes a difference in helping to convince hard-to-get guests. I also love reading the reviews!
Looking for marketing jobs? Check out Hey Marketers, a free job board I created just for marketing jobs.