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Home Marketing Podcasts

Everything Is Marketing | Andy Didorosi — Marketing Stunts, Unconventional Campaigns, and Fighting Complexity

admin by admin
September 7, 2022
in Marketing Podcasts


Show Notes

On the show today is Andy Didorosi. Andy was the Head of Marketing at Basecamp and the founder of The Detroit Bus Company.

I wanted to bring him on because Andy is behind the Hey Email Research Lab which produced the famous Email Dumpster Fire marketing stunt, he has a long history of entrepreneurship and creative projects, and has strong opinions about what it takes to stand out today. 

You’ll hear about how they drove millions of impressions by literally setting emails on fire in a dumpster, how to think outside the box and do unconventional marketing campaigns, and how to fight complexity when it’s so easy to keep tacking on more and more projects.

More on Andy:

Mentions:

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If you’ve got a question or takeaway you want to share from this episode, you can do so in the Swipe Files community. You can chat with guests of the podcast as well as a bunch of other top-notch marketers. Join a community that will help you do your best work and be prolific. Check it out at swipefiles.com/membership
I write an occasional newsletter about cutting-edge, comprehensive, and sometimes even crazy marketing ideas. Subscribe to become a better marketer, one idea at a time at swipefiles.com You can also get my free newsletter Marketing Weekly. It’s a curated digest of the best marketing content in your inbox every Sunday morning.
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