Adam is the author of Developer Marketing Does Not Exist and previously worked for ProgrammableWeb, Zapier, and Sendgrid.
Show Notes
On the show today is Adam DuVander. Adam is the founder of Every Developer and author of Developer Marketing Does Not Exist.
I wanted to bring him on because developers are perhaps one of the most difficult segments to market to. How dev tools get discovered, trialed, and implemented are very unique to other software.
You’ll hear about why content is at the heart of developer marketing, common mistakes made when marketing a developer-first product, and the parallels of developer marketing to no-code and web3.
More on Adam:
Sponsored by Agorapulse, Ahrefs, The Juice, and 42/Agency — These are the Swipe Files sponsors for all of 2022. If you want to support the show, check them out and tell them Corey sent you.
If you’ve got a question or takeaway you want to share from this episode, you can do so in the Swipe Files community. You can chat with guests of the podcast as well as a bunch of other top-notch marketers. Join a community that will help you do your best work and be prolific. Check it out at swipefiles.com/membership
I write an occasional newsletter about cutting-edge, comprehensive, and sometimes even crazy marketing ideas. Subscribe to become a better marketer, one idea at a time at swipefiles.com You can also get my free newsletter Marketing Weekly. It’s a curated digest of the best marketing content in your inbox every Sunday morning.
If you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts or your podcast player of choice? It takes less than a minute and it really makes a difference in helping to convince hard-to-get guests. I also love reading the reviews!
Looking for marketing jobs? Check out Hey Marketers, a free job board I created just for marketing jobs.
What is Everything Is Marketing?
Join host Corey Haines as he explores marketing in all its facets and dimensions through conversations with honest marketers, entrepreneurs, and even people who don’t consider themselves marketers at all. This podcast will help you get out of your echo chamber and create unique marketing by learning from vastly different types of people, strategies, and industries.
